If you spoke in the first person, the word would bedifferentfrom in the third person.
用第一人称讲话,所用的词会完全不同于用第三人称讲话。
2
I'm also interested in how consumers operate online, and how that online behavior might bedifferentfrom how they operate offline when they go to the shops.
It is not at all clear why the costs of serving a highly loyal customer should in principle bedifferentfrom those of serving any other type of repeat customer.