"We had no media plan or press plan, and no big corporate fund, " said Bederman.
CNN: A child's struggle inspires drive for cure
2.
Bederman and Pallad were confident they could reach out online to find runners -- and donors -- who would participate.
CNN: A child's struggle inspires drive for cure
3.
Group leaders Jill Arnold Pallad and Jamie Granet Bederman met the Kopelans when their children were enrolled at the Montclare Children's School in Manhattan.