Personalization and customization are forms of co-creation because they require the site user to invest some time to report their preferences for the type of service they'll receive.

"It's a system that can learn and adapt to the user," says Nicholas Roy, assistant professor of aeronautics and astronautics and co-developer of the wheelchair.

You could also extend the configuration to accommodate other application modalities, such as co-branding or application restrictions based on user privileges.