Counter to popular myth, customer experience discovery and strategy do not take months to complete or require vast teams of consultants.

FORBES: Why Mergers Kill Customer Value

But the other reason we think it is important, is because this runs counter to the long-held myth that the only job creators are high-growth tech companies.

FORBES: Startups Are Not All The Growth Engines Of The U.S. Economy (And Why This Matters For Crowdfunding)