These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive.
这两位学者用一系列的行为研究表明,最能获得回报的花钱方式可能是违反直觉的。
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Managers should therefore adopt an approach that appears counterintuitive—they should explain what stands to be lost if the company fails to seize a particular opportunity.