This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.

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This visual transformation was quickly followed by myriad branding initiatives, from traditional advertising to digital media campaigns to participation in social marketing activities like EKOCYCLE, which have only served to highlight its unique differentiation in the beverage category.

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