He has spent the past two years trying to sell the cyclical chunks of the group, especially basic chemicals, and to concentrate on research-intensive drugs, which produce higher margins and more stable profits.

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With no major new console launches - the year was described by Game Group as a "cyclical low point in the industry" - there has been a shortage of reasons for gamers to restock with new titles.

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Other competitors in the consumer cyclical sector include: Liz Claiborne (LIZ), Warnaco Group Inc (WRC), and Maidenform Brands (MFB).

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