In addition to hosting lavish parties for enthusiastic car customizers, the carmaker is releasing CDs of tunes compiled by and cobranded with Urb, an underground-music magazine.
FORBES: For the Discriminating Body-Piercer
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But some Visa member banks opposed the idea of cobranded cards.
FORBES: Companies & Strategies
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The evening was part of the launch for the American Express and Mercedes-Benz cobranded credit and platinum cards and offered to American Express Membership Reward Program customers.
FORBES: Janelle Monae Performs for Mercedes-Benz and American Express Customers