That issue has become a potential headache for Geely Holding, which last year bought the Swedish brand from Ford Motor co.
去年，吉利控股集团从福特汽车公司收购这个瑞典品牌时，这个问题就已经成为吉利潜在的头疼事儿。
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This has led to the rise of Co-Brand and affinity CARDS - where the card design is related to the "affinity" (a university or professional society, for example) leading to higher card usage.
And in the public domain! and make that your brand name, people won't be able to resist imagining all the wonderful features of the word you've co-opted whenever they hear your brand name.