It first happened when Le Chiffre (not the drink, the villain after whom it's named) tortures a nude and very buff Bond to get the access code to his winnings even taking time out from whipping him to compliment him on his physique.

WSJ: Like a James Bond Flick

But it was clear from the start when we met in some sort of plush private lounge at the club, swimming with publicists on BlackBerrys, and with its own bar where a mixologist was making "Vespers" and "Le Chiffre, " drinks named after "Casino Royale" characters and concocted just for the occasion that Mr. Haggis was anything but a writer's block sufferer.

WSJ: Like a James Bond Flick