That might mean either developing a uniform way to mark videos and images, showing when and who they were made by, or abandoning phone calls altogether and moving towards data-based communications—using apps like FaceTime or WhatsApp, which can be tied to your identity.

While RAND has played a major role in keeping America safe from military attacks and nuclear catastrophes, the think tank has also left its mark on the communications industry.

IOC communications director Mark Adams insisted that sponsors were not to blame for the problems.