When Google went public in August 2004, many were impressed that the stock opened at a premium to the price paid in what was then (and in some respects still is) the unheard of direct auction IPO.

Here when you have that premium content, its purchase is the purchase of purchasing a direct like you, or does it go through Apple?

Article 29 an insurance company shall not pay the agency commission to a concurrent-business insurance agent by means of direct deduction with premium or by cash.