To be fair, AYF and Under Armour have enjoyed a long-standing and proud partnership of their own, with both undoubtedly having contributed to the success of the other.

FORBES: Cam Newton Versus 750,000 Youth Football Players

At a time where partnerships are more often grounded in vanity than sensibility, XP connects well with the AYF focus on rules enforcement, strict medical clearance policies, coaches training, volunteer screening, risk management education, and productive training aids.

FORBES: Cam Newton Versus 750,000 Youth Football Players