Cialdini, Professor of Psychology at ArizonaState University, one reason that companies don't succeed as often as they should is that innovation starts with recruitment.
亚利桑那州立大学心理学教授恰尔迪尼说，企业没有获得本应的成功的一个原因是，创新始于招聘。
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"You can't say keg party at ArizonaState is much better than bar crawl at the University of Wisconsin," he explained.
“你不能说亚利桑那州立大学的 keg party 就比威斯康辛大学 bar crawl 好很多。”他解释说。
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Researchers from ArizonaState University's School of Human Evolution and Social Change in the US, interviewed 101 women alongside 812 of their closest friends and relatives.