"We can't waste our time looking at ethereal scientific questions that don't help the coachwork with an athlete and improve performance," says Peter Pricker chief of science at AIS.
As an executive coach, I've seen image upgrades be particularly helpful during transitions—when looking for a new job, stepping into a new or more public role, or changing work environments.
Coach Graham knew there was really only one way to teach kids how to make it stronger: You give them something they can't do; they work hard until they find they can do it, and you just keep repeating.