Revenue management's measure of success is no longer market share, or Revenue Per Available Room. The new measure that counts is Profit Per Available Room.
收益管理取得成功的手段不再仅限于市场份额或者客房平均收入,新的手段还包括每间可用客房平均利润。
3
New opportunities are available for profit-seeking companies to create and capture value by servicing previously inaccessible markets.