This is an empirical study on TV commodityadvertising credibility of China.
《电视商品广告可信度研究》是关于中国“电视商品广告可信度”的实证研究。
2
The purpose of advertising is to build a meaning domain to endow commodity with meanings so as to determine its position in social classification system.
广告的目的就是构筑一个意义场域，为商品赋予意义，从而确定其在社会分类系统中的位置。
3
The retailer's commodity demand volume is influenced by competitor's advertising input as well as by one's own advertising inputting.