As for PC-makers themselves, the falling prices and commoditisation that have so benefited consumers have turned them into lowmargin box-shifters.
对于PC制造商们，下跌的价格和同质化等使用户们受益的同时却使他们变成了低利润的盒子组装商。
2
The value of the brand needs to be sustained to avoid commoditisation, while the profitability of different customer segments helps define business and communications strategies.