But to apply the IMC strategy in the design and application of a commercialestate project is still very hard and complicated.
在商业地产的营销和策划中实施这一策略，依然是具有相当的难度和复杂性的。
2
The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercialestate project.
Commercial real estate prices have been rising steadily in the Sandida Heights neighborhood for several years, while the prices in the adjacent neighborhood of Palm Grove have remained the same.