Wearing cat suits which label their weight, the "dumbbells" sit on specially adapted machines and shout words of encouragement.

We love her because for all the pythons and pyrotechnics and red vinyl cat suits, she still feels like someone we could dish with about boys over a basket of bread sticks at the Olive Garden.

A film in the backdrop showed these employees measuring, pinning and stitching in slow motion, as live models in the foreground cat-walked in versions of tailored suits.