"You have to spend substantial capital in creating awareness around their likeness and making sure people are familiar with who they are," says Cloyd.

"I think this is the beginning of an entire wave," says Travis Cloyd, CEO of Worldwide XR, one of the companies behind the digital recreation of Dean.

"I also see a lot of actors today who will have the desire to take advantage of this technology: to have their likeness captured and stored for future content," says Cloyd.