Bahamonde also suggests heavily promoting boxed gifts that are ready to be put under the tree.

FORBES: Last Minute Holiday Marketing Tips From Six Top Retailers

While the best ceviches in Lima have long come from masters working in humble neighborhoods such as Javier Wong in gritty La Victoria and Sonia Bahamonde in the coastal district of Chorrillos a younger generation of chefs is bringing new ideas to the table, changing the types of seafood being used and even the time of the day the dish is eaten.

WSJ: The Best Ceviche in Lima, Peru | In Search Of