A cable channel that caters to a narrow interest (say, golf) has other viewers, with whom you share a frame of reference.

I chose this way because my blog is my baby, it's where I can channel all my best ideas and feelings creatively and share it with the world.

He sponsored his own television channel and newspaper, and may have spent some $100m over the years, in gifts and share purchases, to keep dozens of favoured voices from falling silent.