It has reduced the number of search results that return paid ads by changing its formulas to discourage ads that link to sites that provide little useful content.

When the link is selected, instead of just underlining it or changing its color, it should change the background color, even if the link is in the middle of a paragraph.

IMing a friend: If changing an im status seems too impersonal, then just im your friends the link. You can then have a fun chat about the blog post.