By researching into the audience with a history, the audience in communication theory and research, audiencesegmentation, the students will study the principles of audience formation and continuity.
该课程通过对受众概念的形成,传播学理论中有关受众理论的研究,受众类型的划分,探讨受众的构成要素。
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The third chapter analyses the attributes of the elderly audience with the STP marketing theory to determine the orientation and segmentation of the market of aged TV channels.