Females made up for 60% of the audience watching the adaptation of Isaac Marion's book Warm Bodies over Super Bowl weekend, which usually sees a slump in movie-going from Saturday to Sunday.
BBC: Nicholas Hoult and Teresa Palmer
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Could the edgy adaptation finally be finding its adult audience now that the warm n' fuzzy holiday season is over?
CNN: 'The Devil Inside' summons $34.5 million
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The adaptation proved effective counterprogramming to "Iron Man 3" by drawing an audience that was 59% female, according to exit polls.