Young people are particularly affected by such advertising, which encourages them to binge-drink and stock up on cheap alcopops, it said.

As a result as teenagers, they are also more inclined to smoke, binge drink and take cannabis and fewer are in control of their lives, according to a report published today.

Researchers at Brigham Young University have found that teenagers who grow up with parents who are either too strict or too indulgent tend to binge drink more than their peers.