Just about any site designer can create an attractive website; the true measure of their work is how well they support your promotional efforts with timely updates and additions to your site.

"Our site allows people who aren't attractive to engage in the dating game without fear of ridicule for being ugly or excessively overweight," said James.

Existing members of the "elite dating site" rate how attractive potential members are over a 48 hour period, after applicants upload a recent photo and personal profile.