On the basis of the attention economics, the Game theory and the information economics, this paper attempts to analyze the Game between the advertisers and the audience.

Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.

Most striking of all, for a profession that tends to pay little explicit attention to such matters, the first day's schedule also contains a debate on the role of ethics in the economics profession.