Interested parties can post their thoughts and receive automatic notifications of other people's posts to the page--without having to claw through a lengthy chain of e-mails.
FORBES: Magazine Article
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But even after Eliot Spitzer brandished the chain of e-mails he dug up, corporations seem blithely unaware of the legal damage that can be wrought in electronic discovery.
FORBES
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Relying on Socratic Technologies of San Francisco, the chain sent out 10, 200 e-mails.