Nor did it come up with a brand-new file format, as Sony did with its soon-to-be discontinued ATRAC, which requires Sony hardware and software to play.
FORBES: Taking On The iPod
2.
Hey Sony, we don't think you should be running around making a big deal over 3, 000 lower quality songs on a player that should have came out in 2001, which only plays the proprietary ATRAC format.