The trouble is, retailers bear all the costs of such sales efforts but reap only some of the benefits.
问题是，那样零售商要承担所有的销售成本，但最后只能收获利润额的一部分。
2
For example, if marketing/sales people bear no responsibility or accountability for returns, there is no incentive to manage profitable sales.
例如，如果市场营销人员对退货没有承担责任与义务，那么就没有动机管理获利销售。
3
Thus senior IBM people in the sales channel probably bear some responsibility for helping the client get into this mess, but blaming either DB2 or IBM's technical people for it is likely to be wrong.