In this thesis, supplier selection criteria are analyzed from the perspective of competitive strategy, namely, cost-leadership strategy and product differentiation strategy.
本论文从竞争战略的角度，即成本领先战略和产品差异化战略，对供应商选择标准进行了分析。
2
In late 2008, Mattel foresaw that sales would plunge in 2009 and introduced a clench-jawed cost-cutting campaign called Global costLeadership.
2008年底，美泰预见到2009年的销售额将大幅下挫，启动了严格的成本削减(即全球成本领先)计划。
3
We think our combinative strategy of differentiation and costleadership is a proper choice on competitive strategy.