For example, a person who is thinking of a bear USES the same parts of the brain that light up when he or she thinks of a puppy or something else furry.

I am a Bear of Very Little Brain, and long words bother me.

What is special about man's brain, compared with that of the monkey, is the complex system which enables a child to connect the sight and feel of, say, a toy-bear with the sound pattern "toy-bear".