The theory was that if consumers sat there long enough and were exposed to enough ad impressions, some degree of positive behavior would ultimately ensue.

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'

"For 20 years, Barack Obama sat in his pew listening to his pastor, " the TV ad says.

CNN: McCain says U.S. government failed New Orleans

Any concern that ABC might not accept the ad, considering that last year Fox nixed a Hotjobs.com commercial in which an elephant sat on its cage cleaner?

FORBES: Hey Bud, What's It to Ya?