MIAMI, Florida and BARCELONA, Spain - Feb. 27, 2012 - At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) today unveiled the industry's first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices.
ENGADGET: Adobe announces Project Primetime video platform, Highlights available now for iPad (update: video)