All spinning parameters are computer controlled including draft, count, twist direction, twist level, traverse and spindle speed.

But it's clear, many entrepreneurs feel they have to embellish or twist the truth, or outright fabricate some friendly "facts," to help level the playing field for their business.

The "…and then he woke up and it was all a dream" twist is maligned for a reason, but if it takes talent to make a good cliché work, making a bad one brilliant is Holmes-level genius.