If not a novel, carry around a "to read" folder with stuff you want or need to read but don't have time for right now... then whip it out at your desk when you're bored.

No one knew it, however, least of all the Manager, who, cracking his whip, cried out, "Bravo, Pinocchio!"

Make copies of the list and keep one with you at all times so when the craving hits, you can whip out the list and quickly do something from it.