Vente-privee, which started in 2001, says its membership is 8m, up 42% from last year.

Give me a decaf triple vente, 2 pump vanilla, non-fat, extra hot, stirred, no foam caramel macchiato with whip cream and caramel sauce top and bottom.

These include Spotify, an Anglo-Swedish music-streaming service with more than 10m registered users, and Vente Privée, a French clothing discounter with annual revenue of some $1 billion.