They added that further research could examine if decreased amygdala volume in cocaine addicts represents a marker for illness that could lead to the identification of genes that modify the risk for addiction.

BBC: Cocaine users were compared to non-users

Concentrating on volume, while maintaining quality, the vodka is looking to subvert a long-standing equation of consumption as a marker of social status, as was eloquently explained by Pierre Bourdieau in Distinction: A Social Critique of the Judgment Of Taste.

FORBES: Wodka And A New Business Model: Cheap, Premium Vodka