Content marketing is only as hard as you make it, and there is no need to reinvent the wheel every time you're trying to come up with new blog post topics.
内容营销之所以困难有事是你自己造成的，不需要在每次编辑新的博客内容时都浪费时间做别人已经做好的事。
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If the reader trusts that you provide good content, they're much more likely to put the brakes on their scroll-wheel and see what you have to say.