Wiederhorn got his start purchasing foreclosed assets from Resolution Trust Corp. in the early 1990s.

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In addition to purchasing the land, the trust said the money would also be used to create paths, open up views of the river and produce interpretation material, as well as fund ongoing maintenance.

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However, rather than looking at the tangible aspects of the product or service alone, the purchasing decision can also be of how much value and trust you place intangibles often referred to as brand value.

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