"Whenever we start on a commodity, we spend as much time on the phone as any broker, " Braziel says.
FORBES: Web Powerhouse
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For other would-be Internet exchange magnates, Braziel has some advice: Spend the money on the front end to develop technology that traders will trust and use.
FORBES: Web Powerhouse
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Braziel had the good fortune to design the system around the Internet Protocol, so it was easy to shift from a proprietary network to the much less expensive Internet.