Igor Ansoff (1918-2002) was the father of modern strategic thinking.
伊戈尔。安索夫(1918 - 2002)是现代战略思维之父。
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Part 2, analyzing the macro environment and micro environment of s company, analyzing the marketing opportunities with the Ansoff Matrix and SWOT Matrix.
Moreover, the next segment discusses how Haier strategically competes in the local and international markets by using Ansoff Matrix and the strategic Clock theories.