Released in 2005, Google Reader was begun four years earlier as a project called JavaCollect by independent software engineer Chris Wetherell.
CNN: Google Reader shutting down on July 1
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Stuart Wetherell, sales director at Wicksteed Leisure, said its construction firm wanted to branch out into new markets to maintain relevance.
BBC: Northampton
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"It was probably the same as the computer games explosion of the '90s - that's the equivalent of what these children were being exposed to, " said Mr Wetherell.