Recruiters in creative industries like advertising, marketing and public relations may be more receptive to gimmicks than others, says Dave Willmer, executive director at Creative Group, a division of the recruiter Robert Half International Inc.

WSJ: In Quest to Stand Out, Take Care With Gimmicks

"I have hired people who I thought were going to be an asset and all of a sudden they stopped coming in, " says Mr. Ramsey, whose business partner, Kevin Willmer, is also gay and his life partner.

WSJ: Should Gay Business Owners Out Themselves to Job Candidates?