Mr Willes, a veteran of the breakfast-cereal industry, seems obsessed with reacting quickly to consumer tastes.
ECONOMIST: The press
2.
Singleton and Scudder say they can boost circulation even as Willes does.
FORBES: Encirclement
3.
There are indeed dangers in Mr Willes's plan (would you write a hard-hitting story on Hollywood, if your department head was wooing a big studio chief?).