At the end of the day, SOA's promise is still to align business and it, which is not possible without designing services based on the decomposition driven by an enterprise business model.

Your ultimate goal at this point is to align yourself so much with your niche that you become the first person that people think of when the topic is mentioned.

They are able to align themselves in the current like windsocks at an aerodrome, so that they find the best position for power generation.