Alan Trefler, founder and CEO of Pegasystems, called for a resurgence of customer centric thinking.
FORBES: Peering Through Technology Mists to See Customer Needs
2.
Trefler dragged the conversation back to customers, saying that outsourcing can create a more diffused customer experience where the technology seams become visible to the customer.
FORBES: Peering Through Technology Mists to See Customer Needs
3.
Trefler cited American Express.
FORBES: Peering Through Technology Mists to See Customer Needs