In fact, the very first step of concepting the video is a tough pill to swallow for most people.
FORBES: Three Basic Steps For Filming A Marketing Video
2.
Other innovations include placing a QR code on a pill-bottle label that consumers can scan with a smartphone to download a short video with information about the drug.
WSJ: Ring, Buzz, Flash: It Must Be Time to Take Your Medicine
3.
Letting a technology like ClearPlay's proliferate should spur more demand for video rentals and sales with no extra investment from Hollywood--and act as a chill pill to congressional carpers like John McCain and Joe Lieberman.